The New Rules Project:

“Why new rules?  Because the old ones don’t work any longer”.
“We make the rules and the rules make us”

“Designing rules as if community matters”
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I like those statements. While this blog focuses on Company Design the New Rules Project focuses on Community Design with the aim of supporting human scaled politics and economics. There are three guiding principles …

  • Decisions are made by those who will feel the impact of those decisions.
  • Communities accept responsibility for the welfare of their members and for the next generation.
  • Households and communities possess or own sufficient productive capacity to generate real wealth.

Just three? Well done Newrulesians; it’s hard to be that direct. (there are seven co-op principles and six new principles for corporate design (from Corporation 20/20).

The language they feels like common cause with the aims of this blog, here snippets from their web site
The old rules undermine local economies, subvert democracy, weaken our sense of community, and ignore the costs of our decisions on the next generation. [...] All human societies are governed by rules, by laws, regulations and ordinances that are a concrete expression of our values. [...]  The New Rules Project identifies rules that honor a sense of place and prize rootedness, continuity and stability as well as innovation and enterprise.

Is there are area of overlap on financing and structuring local business? Maybe.

A Better Bike: Change is Needed, Change Happens

Sometimes it’s hard to see how things change, everything seems so entrnched. Or it’s hard to see whty things should chancew, everything seems so settled. Here’s a true story

EDITOR’S NOTE: I originally wrote this for Equal Exchange’s 2006 Annual Report (where it appears on page 12.)

Back in the 70’s almost every bicycle in the U.S. was a form of road bike, often a racing bike with curved down handlebars. For over a century this form of bike had evolved for one primary purpose, to travel down roads, usually fast. And that they did. Similarly today’s corporations are built for one primary purpose – to make shareholders money fast.  And that they do.

a new type of bike (image from the mountainbike hall of fame)

Then some wild-eyed folks in California noticed that most of the world didn’t consist of smoothly paved roads or roads at all. They wanted to cycle through forests, up hills, and across streams; to go places that road bikes couldn’t take them. While everyone else thought they knew what a good bike looked like, they set that aside and built a different kind of bike—one with fat tires for better grip, low gears for the long climb, and strong brakes for the hairy descent. The result was a more versatile, rugged, durable bike. You probably own one: it’s called a mountain bike.

Just as most of the land area in the world doesn’t consist of roads, so most of the good in the world isn’t just about money. Conventional corporations are designed to make money, but poorly suited to pursue a larger social mission. This takes an entirely different kind of business. So what are the gears and brakes, the tires and suspension of our new corporation? What makes Equal Exchange more versatile, rugged, and durable? Below are features that constitute the frame of our organization, built with the explicit purpose of pursuing social justice and fairness over profits.

It only took a few years for the advances of the mountain bike to be embraced by the mainstream. Now more than half of all the new bikes sold in the U.S. are mountains bikes. Perhaps in 20 years from now half of the new companies started in the U.S. will be purpose built to pursue the greater good.

Solidarity

Should solidarity with others be a principle of a company? If not what is the benefit to society, and what is non-solidarity anyway? Could it be discord, or indifference, or selfishness, or competition? I’d love to hear some examples of solidarity or non-solidarity. Meanwhile here are some definitions to keep us on the same page.

sol·i·dar·i·ty  –noun (from dictionary.com)

1. union or fellowship arising from common responsibilities and interests, as between members of a group or between classes, peoples, etc.: to promote solidarity among union members.
2. community of feelings, purposes, etc.
3. community of responsibilities and interests.

from Wikipedia: Solidarity is the integration, and degree and type of integration, shown by a society or group with people and their neighbours. It refers to the ties in a society that bind people to one another.

And an Interesting Word Origin and History (again from dictionary.com)

solidarity (1841) came from the French solidarité “mutual responsibility” which came from solidaire (18th century)  “interdependent, complete, entire,” which was from from the Old French (14th century) solide “firm, dense, compact,” which was from Latin solidus “firm, whole, entire” (related to salvus “safe”), which derived from from the ancient Proto-Indo-European language root  sol- (4000 BC?) meaning “whole”.

Cheers, Alistair

The Seven Co-op Principles

the twin pines, a common co-op symbol

There are a number of co-ops in Portland: Food Front, peoples, Bike co-ops and equal exchange. They each abide by seven principles. They were established by the International Cooperative Alliance  as part of the Statement on the Cooperative Identity.

1st Principle: Voluntary and Open Membership

Cooperatives are voluntary organizations, open to all persons able to use their services and willing to accept the responsibilities of membership, without gender, social, racial, political or religious discrimination.

2nd Principle: Democratic Member Control

Cooperatives are democratic organizations controlled by their members, who actively participate in setting their policies and making decisions. Men and women serving as elected representatives are accountable to the membership. In primary cooperatives members have equal voting rights (one member, one vote) and co-operatives at other levels are also organized in a democratic manner.

3rd Principle: Member Economic Participation

Members contribute equitably to, and democratically control, the capital of their cooperative. At least part of that capital is usually the common property of the cooperative. Members usually receive limited compensation, if any, on capital subscribed as a condition of membership. Members allocate surpluses for any or all of the following purposes: developing their cooperative, possibly by setting up reserves, part of which at least would be indivisible; benefiting members in proportion to their transactions with the cooperative; and supporting other activities approved by the membership.

4th Principle: Autonomy and Independence

Cooperatives are autonomous, self-help organizations controlled by their members. If they enter to agreements with other organizations, including governments, or raise capital from external sources, they do so on terms that ensure democratic control by their members and maintain their co-operative autonomy.

5th Principle: Education, Training and Information

Cooperatives provide education and training for their members, elected representatives, managers, and employees so they can contribute effectively to the development of their co-operatives. They inform the public – particularly young people and opinion leaders – about the nature and benefits of co-operation.

6th Principle: Co-operation among Co-operatives

Cooperatives serve their members most effectively and strengthen the co-operative movement by working together through local, national, regional and international structures.

7th Principle: Concern for Community

Cooperatives work for the sustainable development of their communities through policies approved by their members.

New Principles for Corporate Design

These principles come from Corporation 20/20 and initiative of the Tellus Institute in Boston. What do you think? What in fact are the old principles?

New Principles for Corporate Design

  1. The purpose of the corporation is to harness private interests to serve the public interest.
  2. Corporations shall accrue fair returns for shareholders, but not at the expense of the legitimate interests of other stakeholders.
  3. Corporations shall operate sustainably, meeting the needs of the present generation without compromising the ability of future generations to meet their needs.
  4. Corporations shall distribute their wealth equitably among those who contribute to wealth creation.
  5. Corporations shall be governed in a manner that is participatory, transparent, ethical, and accountable.
  6. Corporations shall not infringe on the right of natural persons to govern themselves, nor infringe on other universal human rights.

It Is Business; It Is Personal

EDITOR’S NOTE: I originally wrote this for Equal Exchange’s 2009 Annual Report (where a shorter version  appears on page 14.)

You might be familiar with the oft expressed sentiment, “It’s nothing personal, it’s just business.” We at Equal Exhange beg to differ.  Our business is formed of persons and financed by persons, it buys from persons and sells to persons, it benifits persons though the efforts of persons. Our business is wholey and fundamentally personal and we work hard to keep it that way. Below are five vital elements to our business model, each of which helps bind us to this principle.

1 – 100% Fair Trade
Every product we sell has been sourced according to fair tradepriciples. We don’t seek to do deals that maximize our advantage by useing whatever leverage we have. We seek to build relationships with our producer partners that are transpartent, equitable and respectful.

2 – Worker-Ownership
Equal Exchange is a worker co-operative; a one-person, one-vote economic democracy. Every worker-owner invests thousands of dollars in the co-op and shares in our profits and losses. Because our worker-owners are closer to the mission than anyone, putting voting control in their hands keeps us on track.

3 – Fixed Price Shares
We need outside capital to grow, but we don’t want capital growth to be our only goal. So our shares are a fixed price. These shares earn dividends, typically 5%, and can be sold back to the company. No one is getting rich here, but our outside investors have allowed us to grow the co-op and change the world – and we’ve paid them dividends for 18 straight years.

4 – Extreme Community
Many talk a good line on community, but we like to crank it up and practice what you might call “Extreme Community.” Every Equal Exchange worker-owner spends a week meeting and working with farmers. The salary range at our worker co-operative is limited to four to one. We also donate and reinvest 10% of earnings in the co-op and non-profit communities.

5 – No Selling Out
Companies sometimes set out to do good, but then comes an offer that’s hard to refuse and they sell to a large conventional corporation. Equal Exchange’s bylaws are different; they require that if the co-op is sold, all proceeds after investors are paid back are then distributed to other Fair Trade organizations. There is no possibility of windfall riches, so there’s no motivation to sell out. As a result, our energies focus on advancing our mission, and we attract employees, supporters and investors with similar goals.

Yes, it is business and absolutely, it is personal.